Occasionally I come across an article that I think includes an important concept or two pertaining to graphics and garment decoration. Some of the articles have been posted as they may answer questions I often get asked in this business. Some are just articles that I find interesting. Enjoy!
Six Questions to Ask Yourself When Designing a Brand - Editor: Suzanne LaBarre
If you do not have a logo, or are in the process of designing one, this article lists the things to look for to make your logo easy to work with in all applications - print, garment decoration, signage, etc.http://www.fastcodesign.com/3031328/the-makings-of-a-great-logo
You're Doing Color Branding All Wrong. Here's Why
You probably have a favorite color, or color combinations. We can’t help it – humans are pretty visual creatures and many of develop some kind of relationship with color. Businesses are no different.Full article at link below -